Education
2025
Applied AI & Advanced Prompt Engineering for Business
UNIVERSITY OF TEXAS AT AUSTIN
Advanced AI training focused on prompt engineering and model behavior, with an emphasis on translating artificial intelligence into human-centered, practical systems that drive real adoption and measurable impact.
2021
Master in Digital Commerce & Marketing
UNIVERSIDAD DE LA RIOJA
Master’s-level specialization in marketing strategy, omnichannel execution, customer acquisition, and growth optimization across platforms and channels.
Work History
2023 - Current
Sr. Digital Consultant
ADVISORY & ENABLEMENT
Tech, Artificial Intelligence and Digital Capabilities translated into human-centered, revenue-focused strategies. A bridge between innovation and real business execution, aligning technology with people and measurable impact across digital and physical platforms.
2024-2025
ECOMMERCE LEAD
Coca-Cola Bottlers / Arca Continental
Omnichannel initiatives developed with major marketplaces, delivery platforms, retail chains, and physical venues. Focused on connecting digital channels with on-site execution to ensure consistent performance across online and offline environments.
2022-2024
ECOMMERCE SR. MANAGER
Kueski Pay
Fintech ecommerce initiatives focused on payment gateway enablement, developed in close collaboration with engineering, product, and design teams to scale merchant integrations and optimize checkout experiences.
2020-2022
SR. DIGITAL MARKETING MANAGER
INVICTA WATCH GROUP
Sports-driven licensed watch portfolio development for globally recognized brands, integrating athlete collaborations and branded partnerships. Digital growth initiatives supporting international launches and high-visibility activations across key markets.
2019-2020
OOH MANAGEMENT
HEINEKEN GROUP
Sports venues and large-scale environments development as key brand touchpoint, managing high-visibility OOH execution across stadiums and priority locations. Coordinated activation with partners and operations teams to ensure consistent brand presence.
2018-2019
Regional Merchandising & Product Launch Lead
WHIRLPOOL CORPORATION
Product launch and merchandising development across regional markets, coordinating go-to-market execution for consumer appliances and related product lines. Alignment across product, engineering, marketing, and operations teams to ensure consistent rollout, in-store presence, and market readiness.
2014-2018
Trade Marketing & Field Ops Supervisor
NESTLÉ
Retail execution and field operations supporting promotional strategy, in-store standards, and sales performance across key channels.
2011-2013
Academic Marketing & Enrollment Operations
TEC DE MONTERREY - TECMILENIO
Enrollment strategy and field execution across diverse academic programs, combining student recruitment, faculty support, and operational coordination to enable growth across multiple educational levels.