Connecting Digital Commerce to In-Store Impact

Rol

Led digital commerce execution across major e-tailers and physical retail, aligning commercial, digital, and in-store initiatives.

What Was Done

1. Defined the licensed portfolio strategy with a focus on sports and entertainment brands.
2. Aligned merchandising, pricing, and promotional execution across e-commerce channels.
3. Collaborated with brand, licensing, and commercial teams to maximize collection visibility and demand.

Outcome

Partnered with 20+ e-tailers to display global campaigns and strengthen consistent brand presence across channels.