Expanding brand relevance across key markets through culturally driven collections.

Role

E-commerce and growth lead overseeing licensed product strategy, commercial execution, and digital performance.

What Was Done

1. Defined the licensed portfolio strategy with a focus on sports and entertainment brands.
2. Aligned merchandising, pricing, and promotional execution across e-commerce channels.
3. Collaborated with brand, licensing, and commercial teams to maximize collection visibility and demand.

Outcome

Licensed collections drove ~38% YoY growth, strengthening brand relevance and performance across key licensed and sports franchises.